Glasses market all the way, or will become a "traffic category"?
2024-12-11
n addition to functional needs, eyewear meets the fashion needs of consumers, becoming an entry-level fashion category similar to categories such as beauty and accessories. Even in the previously unclear economic environment, the glasses market has shown a stronger resilience and recovery trend, due to its lower customer unit price, higher profit margin, wider audience and other characteristics, this category is more tolerant, becoming a different type of consumers to buy fashion products in the middle choice, with greater consumption potential and market prospects.